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Who We Are

Who We Are

Beauty for all

Shifting paradigms. Redefining beauty.

our historyGetting it right, right from the start

Since day one, we’ve been visionaries, reimagining the future of beauty and retail—seeing possibilities where others see limits. And it has paid off.

Today, we’re a Fortune 500 corporation and the largest specialty beauty retailer in the United States. We are the place for true beauty enthusiasts, who find joy in beauty as they experiment throughout our store. We are the only one to offer our guests prestige, mass and salon products and services under one roof. And because we put our guests at the center of all we do, we can offer them unrivaled ways to be beautiful in an environment that encourages the thrill of exploration and delight of discovery.

vission, mission, values

Living our purpose

What we stand for guides all we do. This is our true commitment.
This is the heartbeat of Ulta Beauty.

Our Vision

To be the most-loved beauty destination of our guests and the most-admired retailer by our Ulta Beauty associates, communities, partners and investors.

Our Mission

Every day we use the power of beauty to bring to life the possibilities that lie within each of us—inspiring every guest and enabling each associate to build a fulfilling career.

Our Values

  • Give wow experiences
  • Improve always
  • Win together
  • Love what you do, own what you do
  • Do what’s right
  • Champion diversity

diversity + inclusion

Beauty without limits

We believe in the beauty of every person being exactly who they are. And we believe that when we bring out the best of that realness in each person—each with unique perspectives, experiences, talents and backgrounds—we can unleash a potential that is greater than any one of us. Becoming better, smarter and more impactful together.

This is beauty at its most inclusive.

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giving back

Deliberate. Focused. Effective.

We are passionate advocates for women and families – in all we do.
Here are just a few ways we’re honoring this commitment.


Ulta Beauty Charitable Foundation (UBCF)

Our commitment to enhance the education and well-being of women and their families, the UBCF partners with Dress for Success® to provide the tools and programs that build the confidence, skills and knowledge that help women thrive. We also support Save the Children®, which has transformed the lives of children for more than 100 years. And beyond countless volunteer hours, our associates can enroll in our payroll deduction program to donate a flat dollar amount per paycheck to support local nonprofits and our Associate Relief Program (ARP).


Breast Cancer Research Foundation (BCRF)

The work the Breast Cancer Research Foundation (BCRF) is doing is critical to advance the world’s most-promising research to find an end to breast cancer. Thanks to the generosity of our associates, business partners and guests, we are proud of the more than $33 million we have raised for BCRF since our partnership began in 2009. This year we are funding 25 researchers aimed at eradicating, preventing or treating breast cancer.


Associate Relief Program

As part of the UBCF, we have instituted an Associate Relief Program to assist associates facing unforeseen financial hardship. Whether due to the devastating impacts of natural disasters or serious illness, the ARP provides short-term financial support to pay off medical bills or support temporary housing, which can make a huge difference and fits perfectly with the UBCF mission to enhance the well-being of women and their families.


Community Involvement

We also believe in giving back to local nonprofit organizations that fit within our mission to inspire women and their families to realize their full potential. Through our financial support, associate volunteerism, board leadership and product, we support areas like mentoring, early childhood education, school readiness and child care.

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