Inspire Beauty Everywhere

Ulta Beauty Today

Ulta Beauty is the largest specialty beauty retailer in the United States and the place for the true beauty enthusiast who gets butterflies as she shops for beauty and experiments throughout our store. We are the only one to provide our guests prestige, mass and salon products and services under one roof – All Things Beauty, All in One Place™. We put our guests at the center of all we do, committing to offer her unrivaled ways to be beautiful in an environment that provides the thrill of exploration and delight of discovery.

We offer more than 20,000 products from more than 550 well-established and emerging beauty brands, including our own Ulta Beauty Collection. Our salon business features personalized hair, skin and brow services. We have a compelling, industry-leading loyalty program that includes more than 25 million beauty enthusiasts. And we’re still growing – with a target to reach between 1400-1700 stores over the several years and to continue rapid growth in our e-commerce business.

  • 1100+Locations
  • 35K+Associates
  • 48States
  • 25M+Loyalty Members

© 2020 ULTA Salon, Cosmetics & Fragrance, Inc.