Inspire Beauty Everywhere

Every day we use the power of beauty to bring to life the possibilities that lie within each of us – inspiring every guest and enabling each associate to build a fulfilling career.


To be the most loved beauty destination of our guests and the most admired retailer by our Ulta Beauty associates, communities, partners, and investors

Our Culture & Values

Our values represent how we do business and what we believe. As a team we lead through these values every day.

We work toward our mission and vision with our values at the heart of everything we do.

Our success is not only defined by what we are achieving, but also how we are getting there.

© 2020 ULTA Salon, Cosmetics & Fragrance, Inc.